[補充閱讀] 關於民調資料取得及抽樣方法的簡介
Published by 劉正山,
Asher, H. (2016). Polling and the Public: What Every Citizen Should Know (9th ed.). Thousand Oaks, California: CQ Press. [Chapters 4 & 5]
Blair, E., & Blair, J. (2014). Applied Survey Sampling. SAGE Publications, Inc. [Chapters 8 & 9]