FYI: Shafranek, R. M. (2019). Political considerations in nonpolitical decisions: A conjoint analysis of roommate choice. Political Behavior. https://doi.org/10.1007/s11109-019-09554-9

這是一篇今日介紹的conjoint analysis,在政治行為研究的應用的實例。有興趣的同學可以直接拿來練習。
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Political Considerations in Nonpolitical Decisions: A Conjoint Analysis of Roommate Choice

Richard M. Shafranek
Richard M. Shafranek1
1. Department of Political Science, Northwestern University, Evanston, USA
Original Paper
First Online: 03 June 2019
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Abstract

Research shows the increasing tendency of partisan considerations to influence decisions outside the context of politics, including residential choice. Scholars attribute this tendency to affective distaste for members of the other party. However, little work has investigated the relative influence of political and nonpolitical factors in these situations—and it has not sufficiently ruled out alternative explanations for these phenomena. Do people mainly choose to socially avoid members of the other party for political reasons, or is partisanship simply perceived to be correlated with relevant nonpolitical considerations? In some settings, political affiliation may serve primarily as a cue for other factors. As a result, studies that manipulate partisanship but fail to include other individuating information may exaggerate partisanship’s importance in these decisions. To address this shortcoming, I assess the impact of political and nonpolitical considerations on roommate selection via conjoint analysis. I find that partisanship strongly influences this social decision even in the presence of nonpolitical-but-politically-correlated individuating information. Partisan preferences are also moderated by roommates’ perceived levels of political interest. Finally, other social traits do matter, but how they matter depends on partisanship. Specifically, partisans report increased willingness to live with counter-stereotypic out-partisans. This suggests that partisan social divides may be more easily bridged by individuals with cross-cutting identities.

Keywords

Partisanship Affective polarization Homophily Conjoint 
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Notes

Acknowledgements

I thank John Bullock, Jamie Druckman, Laurel Harbridge-Yong, Chris Karpowitz, Teppei Yamamoto, members of the Druckman political science research lab, and three anonymous reviewers for their helpful comments and advice. This research was approved by the Institutional Review Board at Northwestern University. Data and replication code for the analyses presented in this paper can be accessed at  https://doi.org/10.7910/DVN/GUATS6.

Compliance with Ethical Standards

Ethical Approval

All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

Informed Consent

Informed consent was obtained from all individual participants included in the study.

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Appendix

Sample Demographics

See Table 6
Table 6
Sample demographic characteristics

Year in school (mode)
First year
Race (white)
50.0%
Percent Democrat (excluding learners)
70.7%
Age (mean)
19.8
Gender (female)
49.0%
LGBT
14.9%
Total N
205

Main Results

See Tables 7 and 8.
Table 7
AMCEs corresponding to Fig. 2

Level
Estimate
SE
1:00 AM bedtime
0.003517
0.056628
9:00 PM bedtime
− 0.23825***
0.060461
Not at all clean and tidy
− 0.46246***
0.062735
Very clean and tidy
− 0.02226
0.061055
Cars and auto mechanics
− 0.06686
0.106274
Doing yoga
0.029507
0.105895
Hunting and fishing
− 0.05925
0.117736
Playing golf
− 0.03825
0.103033
Swimming
− 0.05791
0.102793
Theatre/performing arts
0.083338
0.111697
Visiting farmers markets
− 0.06188
0.111409
Watching foreign films
0.084081
0.111373
Watching sports
0.175953
0.110251
LGBT
− 0.08323
0.083216
Country music
− 0.10639
0.070031
Electronic
0.023078
0.078593
Hip-hop
0.027157
0.076847
Jazz
− 0.08276
0.075456
Inparty
0.082644
0.063957
Outparty
− 0.55725***
0.070498
Not at all interested in politics
− 0.07528
0.069711
Very interested in politics
− 0.07341
0.062896
Asian American
0.028273
0.065839
Black
0.131008
0.074485
Hispanic
0.051361
0.068171
Catholic
− 0.2141**
0.067794
Evangelical Christian
− 0.26333***
0.075768
Jewish
0.064524
0.067805
Likes to stay in on weekends
− 0.03399
0.050504
Following rules and behaving properly
− 0.10446
0.078234
Helping others around them
− 0.01589
0.079125
Respecting traditions
− 0.00724
0.074333
Treating others fairly
0.074009
0.075056

*p < 0.1; **p < 0.05; ***p < 0.01
Table 8
OLS model corresponding to Fig. 3

 
Dependent variable
Rating
Partisan affiliation match
0.399***
(0.051)
Political interest match
0.108
(0.078)
Social match
0.165***
(0.049)
Sexual orientation match
0.368***
(0.055)
Religion match
0.119***
(0.060)
Bedtime match
0.042
(0.108)
Value match
− 0.028
(0.079)
Race match
0.174***
(0.054)
Cleanliness match
0.203***
(0.075)
Hobbies match
0.232***
(0.053)
Music match
0.246***
(0.077)
Constant
3.855***
(0.063)
Observations
3316
R2
0.048
Adjusted R2
0.045
Residual std. error
1.399 (df = 3304)
F statistic
15.202*** (df = 11; 3304)

*p < 0.1; **p < 0.05; ***p < 0.01

Binary Choice Outcome

See Tables 9 and 10
Table 9
AMCEs of roommate traits on preference evaluations, binary outcome

Level
Estimate
SE
1:00 AM bedtime
− 0.017
0.023
9:00 PM bedtime
− 0.137***
0.025
Not at all clean and tidy
− 0.186***
0.021
Very clean and tidy
0.023
0.022
Cars and auto mechanics
− 0.096*
0.043
Doing yoga
− 0.007
0.043
Hunting and fishing
− 0.090*
0.042
Playing golf
− 0.021
0.039
Swimming
− 0.013
0.041
Theatre/performing arts
− 0.093*
0.041
Visiting farmers markets
− 0.022
0.037
Watching foreign films
− 0.005
0.038
Watching sports
0.028
0.042
LGBT
− 0.019
0.026
Country music
− 0.086***
0.026
Electronic
− 0.071**
0.027
Hip-hop
− 0.010
0.025
Jazz
− 0.053*
0.026
Inparty
0.007
0.021
Outparty
− 0.166***
0.022
Not at all interested in politics
− 0.005
0.023
Very interested in politics
0.017
0.023
Asian American
− 0.004
0.025
Black
0.062*
0.025
Hispanic
0.038
0.024
Catholic
− 0.055*
0.024
Evangelical Christian
− 0.078**
0.027
Jewish
− 0.051
0.026
Likes to stay in on weekends
− 0.046*
0.020
Following rules and behaving properly
− 0.088**
0.029
Helping others around them
− 0.013
0.027
Respecting traditions
− 0.067*
0.027
Treating others fairly
− 0.021
0.026

*p < 0.1; **p < 0.05; ***p < 0.01
Table 10
Roommate-respondent trait correspondence and preferences, binary outcome

 
Dependent variable
Choice
Partisan affiliation match
0.436***
(0.069)
Political interest match
0.162
(0.103)
Social match
0.396***
(0.065)
Sexual orientation match
0.270***
(0.073)
Religion match
0.339***
(0.081)
Bedtime match
0.297***
(0.150)
Value match
0.147
(0.106)
Race match
0.014
(0.071)
Cleanliness match
0.145
(0.100)
Hobbies match
0.224***
(0.070)
Music match
0.283***
(0.103)
Constant
− 0.772***
(0.085)
Observations
3954
Log likelihood
− 2,673.256
Akaike inf. crit.
5,370.512

*p < 0.1; **p < 0.05; ***p < 0.01

Instrument

1.
Counting this quarter, what is your year in school?
  • First year
  • Sophomore
  • Junior
  • Senior, graduating this year
  • Senior, not graduating this year
  • Other
 
2.
Please choose one or more races or ethnicities that you consider yourself to be (mark all that apply)
  • White (1)
  • Black or African-American (2)
  • Hispanic/Latino(a) (3)
  • Asian or Asian American (4)
  • Middle Eastern or North African (5)
  • American Indian or Alaskan Native (6)
  • Hawaiian or Pacific Islander (7)
  • Other (8)
 
3.
Generally speaking, do you think of yourself as a Democrat, Republican, Independent, or what?
  • Democrat (1)
  • Republican (2)
  • Independent (3)
  • Other party (please specify) (4)
 
4.
[strong/weak partisan or closer to which party]
 
5.
Some people seem to follow what’s going on in government and public affairs most of the time, whether there’s an election going on or not. Others aren’t that interested. Where you would place yourself on a scale from (1) you rarely follow what’s going on in government to (7) you follow what’s going on in government and public affairs almost all of the time?
 
6.
Please select your current age (in years).
 
7.
What is your gender?
  • Male
  • Female
  • Other
 
8.
Which of the following terms best describes your religious beliefs?
  • Catholic
  • Mainline Protestant
  • Evangelical Protestant
  • Jewish
  • Hindu
  • Muslim
  • Nonreligious
  • Other
 
9.
Do you identify as lesbian, gay, bisexual, or transgender (LGBT)?
  • Yes
  • No
 
10.
For the next few minutes, imagine that you are filling out a survey that will be used to match you with a potential roommate.
Which of the following activities do you enjoy? Check all that apply.
  • Theatre/performing arts
  • Doing yoga
  • Watching foreign films
  • Cars and auto mechanics
  • Visiting farmer’s markets
  • Shopping
  • Swimming
  • Hunting and fishing
  • Playing golf
  • Watching sports
  • Reading
  • Playing video games
  • Rock climbing
  • Volunteering
  • Going to coffee shops
 
11.
Out of the following options, what is your favorite genre of music?
  • Hip-hop
  • Country music
  • Jazz
  • Classic rock
  • Electronic
  • Heavy metal
  • Pop
  • Other
 
12.
On a scale from (1) not at all clean and tidy to (7) very clean and tidy, how would you rate your level of personal cleanliness?
 
13.
Which of the following statements best describes you?
  • I like to go to parties on weekends.
  • I like to stay in on weekends.
 
14.
Below is a list of personal values, i.e., things people might consider important in life. Out of these options, which is most important to you?
  • Helping others around you
  • Treating others fairly
  • Following rules and behaving properly
  • Respecting traditions
  • Trying new things
  • Making your own decisions
  • Living in safe, secure surroundings
  • Enjoying life and having fun
  • Being successful and admired
 
15.
Generally speaking, around what time do you prefer to go to bed?
  • 8 pm or earlier
  • 9 pm
  • 10 pm
  • 11 pm
  • Midnight
  • 1 am
  • 2 am or later
 
16.
[CONJOINT TASK] For the next few minutes, we are going to ask you to act as if you were trying to pick a roommate to live with.
We will describe to you several pairs of potential roommates. For each pair, please indicate your attitudes towards the two potential roommates and which one you would prefer to live with. Even if you aren’t entirely sure, please indicate which of the two you prefer.
[Tasks 1–10 here]
Which of these potential roommates would you rather live with?
  • Roommate 1
  • Roommate 2
On a scale from 1 to 7, where 1 indicates that you would definitely NOT live with this person, and 7 indicates you would definitely live with this person, where would you place…

 
Definitely would NOT live with
Definitely WOULD live with
1
2
3
4
5
6
7
Roommate 1
       
Roommate 2
       

 
17.
Which of the following characteristics are most important to you in a potential roommate? Please rank these items in order from most important (1) to least important (10). (To reorder the items in this list, click and drag.)
  • Their sexual orientation
  • Their hobbies
  • Their taste in music
  • Their cleanliness
  • Their social preferences
  • Their political views
  • Their level of interest in politics
  • Their religious views
  • Their personal values
  • Their race/ethnicity
  • Their preferred bedtime
 
18.
Think about each of the following hobbies. Generally speaking, would you say that each hobby is more commonly associated with Democrats, more commonly associated with Republicans, or not more commonly associated with one party over the other?
  • Theatre/performing arts
  • Doing yoga
  • Watching foreign films
  • Cars and auto mechanics
  • Visiting farmers markets
  • Shopping
  • Swimming
  • Hunting and fishing
  • Playing golf
  • Watching sports
 
19.
Think about each of the following genres of music. Generally speaking, would you say that each genre is more commonly associated with Democrats, more commonly associated with Republicans, or not more commonly associated with one party over the other?
  • Hip-hop
  • Country music
  • Jazz
  • Classic rock
  • Electronic
 

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About this article

Cite this article as:
Shafranek, R.M. Polit Behav (2019). https://doi.org/10.1007/s11109-019-09554-9
First Online
03 June 2019
DOI
https://doi.org/10.1007/s11109-019-09554-9
Publisher Name
Springer US
Print ISSN
0190-9320
Online ISSN
1573-6687